Selected Cases

Strategy meets measurable outcomes.

A curated selection of client work, strategic concept cases and professional highlights – connecting business goals with Content Strategy, visibility and measurable digital growth.

Selected Projects

A selection of projects spanning client engagements, in-house initiatives and applied concepts – combining digital strategy, content creation, marketing technology and analytics to drive measurable results.

Client Case Plantvision · Sept–Dec 2026

HUBSPOT IMPLEMENTATION & GROWTH OPTIMIZATION

Leading the implementation of HubSpot Marketing Hub for a B2B consultancy, combining project management with hands-on implementation of lead capture, marketing automation, data structure and tracking. The next phase focuses on customer journey optimization, segmentation, lead nurturing and performance analysis – turning marketing data into actionable insights and growth recommendations.

HubSpot Implementation & Project Management
Lead Capture, Forms & Data Structure
Customer Journey & Lead Management
Segmentation, Workflows & Marketing Automation
Conversion Optimization & Lead Nurturing
KPI Analysis, Reporting & Growth Recommendations

HubSpot Marketing

Implementation

Customer Journey

Optimization

Marketing Automation

Growth

Let’s Connect

Client Case Plantvision · 2026

PODCAST VISIBILITY CAMPAIGN

A B2B podcast campaign combining paid distribution, editorial content and GA4 analysis to increase visibility, traffic and podcast engagement around complex AI topics.

Campaign Strategy
Creative Production
Paid Distribution
GA4 Analytics
Employee Advocacy

57,013

Impressions

3,070

Ad Clicks

247

Play Clicks

Let’s Connect

Client Case Plantvision · 2026

SEO & CONTENT STRUCTURE

SEO and content structure work for a complex B2B website, turning source material into search-optimized web copy and combining on-page SEO with CRO/UX recommendations.

Content Mapping
Web Copy Adaptation
SEO Copywriting
On-Page SEO
CRO/UX Recommendations

Content

Mapping

SEO

Structure

CRO/UX

Roadmap

Let’s Connect

Testimonial

Jessie has demonstrated a strong understanding of how marketing, analytics,
and digital visibility work together in practice.

— Johanna Folkesson, Plantvision

Academic Projects

Selected projects completed as part of the Digital Marketing Manager programme at Medieinstitutet, applying digital strategy, SEO, analytics and conversion optimization to practical business challenges.

Digital Marketing Project · 2026

DIGITAL ANALYSIS & CRO

A CRO analysis of an e-commerce purchase journey, using GA4 data and behavioural insights to identify friction points in the mobile user experience. The analysis focused on exit points, funnel drop-offs, heatmap behaviour and prioritised test hypotheses to improve add-to-cart, checkout flow and conversion performance.

GA4 Funnel Analysis
Mobile UX Friction
Heatmap Behaviour
CRO Hypotheses
A/B Test Roadmap

Funnel

Drop-off

Mobile

Friction

Test

Roadmap

Let’s Connect

Digital Marketing Project · 2026

SEO ANALYSIS & SEARCH INTENT MAPPING

An SEO analysis of an e-commerce category page, mapping search intent, on-page content, internal linking and content gap opportunities to identify how the page could better match user needs and improve organic visibility.

Search Intent Analysis
On-page SEO
Keyword & Content Gap
Internal Linking
SEO Recommendations

Intent

Content

Gap

SEO

Actions

Let’s Connect

Digital Marketing Project · 2026

CONTENT MARKETING & CAMPAIGN STRATEGY

A content marketing and campaign strategy concept for a fictional festival brand, designed to build awareness, create emotional connection and drive ticket sales. The work included audience mapping, channel strategy, creative content formats, campaign phases, budget allocation and KPI planning.

Audience & Persona Mapping
Funnel-based Campaign Strategy
Channel & Content Planning
Creative Concept Development
KPI & Budget Planning

Audience

Mapping

Content

Funnel

Campaign

Plan

Let’s Connect

Digital Marketing Project · 2026

BRAND PLATFORM & DIGITAL CAMPAIGN STRATEGY

A brand platform and digital campaign concept for a food retail brand, combining positioning, customer journey analysis and channel planning to strengthen brand recognition and drive store visits. The work included SWOT analysis, customer journey mapping, campaign messaging, digital channel selection and KPI planning across social, search, email and SMS.

Brand Positioning
Customer Journey Mapping
SWOT Analysis
Digital Channel Strategy
KPI & Campaign Planning

Brand

Platform

Channel

Mix

Campaign

KPI:S

Let’s Connect

Professional Highlights

Selected strategic initiatives from previous in-house roles across website development, CRM integration and multi-brand marketing operations.

Professional Highlight · Systecon Group

GLOBAL WEBSITE & SEO PLATFORM

Led the redevelopment of a global Drupal website focused on visibility, user experience, SEO structure and lead generation – from concept and requirements to launch and continuous optimization.

Website strategy & UX
SEO architecture & content structure
Drupal development oversight
CRM integration
Analytics & continuous optimization

Web

PLATFORM

SEO

STRUCTURE

Leads

GENERATION

Let’s Connect

Professional Highlight · Systecon Group

CRM & MARKETING AUTOMATION INFRASTRUCTURE

Implemented and developed an integrated CRM and marketing automation ecosystem using SuperOffice and emarketeer – connecting lead generation, email marketing, event communication and sales processes into a structured, data-driven workflow.

CRM implementation & administration
Marketing automation setup
Lead generation & nurturing workflows
System integration between emarketeer and SuperOffice
Email templates, event invitations & newsletters
GDPR compliance & communication processes
Process development, routines & documentation
Internal training & adoption across teams

CRM

INFRASTRUCTURE

Leads

NURTURING

Automation

WORKFLOWS

Let’s Connect

Professional Highlight · PION Group

MULTI-BRAND MARKETING OPERATIONS & CAMPAIGN PLANNING

Led structured marketing planning across multiple brands – connecting campaign strategy, content planning, channel coordination and operational follow-up.

Campaign strategy & planning
Multi-brand coordination
Channel and content planning
Lead generation support
Email marketing and campaign flows
CRM and marketing operations
Process structure and internal alignment
Follow-up and optimization

Strategy

DIRECTION

Planning

STRUCTURE

Coordination

ALIGNMENT

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