JESSIE COLLINSSTRATEGIC DIGITAL MARKETING

Experience

A career built on strategy, communication and digital growth.

Extensive experience across B2B marketing, communications, brand development and content creation – combining strategic business understanding with hands-on expertise in digital marketing, analytics and performance-driven growth.

Current focus

Actively building expertise in digital marketing, analytics and performance-driven strategy through a dedicated program and hands-on internship.

Digital Marketing Manager Program

Medieinstitutet

Aug 2025 — Present

Full-time program focused on modern digital marketing, analytics and performance-driven strategy.

Focus areas

  • SEO & SEM
  • GA4, GTM & Looker Studio
  • CRO & digital analytics
  • Campaign planning & media strategy
  • Web technology & tracking
  • AI-supported marketing workflows
  • Content & performance marketing

Digital Marketing Manager (LIA 1 & 2)

Plantvision AB

Mar–May & Sep–Dec 2026

Hands-on digital marketing projects within a B2B technology and consulting environment, spanning campaign strategy, content creation, SEO, analytics and marketing automation. Leading the HubSpot Marketing Hub implementation, combining project management with operational execution and customer journey optimization.

Focus areas

  • HubSpot implementation & project management
  • Marketing automation & lead capture
  • Customer journey & lead nurturing
  • GA4, GTM & Dashboards
  • SEO & content creation
  • Campaign strategy, ads & video production
  • CRO analysis & KPI tracking
  • Reporting & growth recommendations

Professional
experience

OCT 2023 – AUG 2024

Communication & Marketing Specialist

PION GROUP AB

Planned and executed integrated marketing initiatives across Poolia, Uniflex and QRIOS, combining content strategy, digital channel optimization and lead generation to strengthen brand consistency, engagement and conversion.

Focus areas

  • Multi-brand marketing & campaign planning
  • Content strategy & production
  • SEO, UX & conversion optimization
  • CRM workflows & lead nurturing
  • Brand identity & visual communication
  • PR & internal communications

OCT 2021 – AUG 2023

Marketing & Communications Specialist

SURFCLEANER AB

Led digital marketing and communication initiatives for sustainable water treatment solutions in an international B2B environment, combining demand generation, content marketing and digital channel optimization. Managed the website, SEO/SEM and HubSpot CRM to support visibility, engagement and lead nurturing.

Focus areas

  • Demand generation & campaign management
  • SEO, SEM & website optimization
  • HubSpot CRM & lead nurturing
  • Content marketing & digital channels
  • PR & brand positioning
  • Events, trade shows & customer engagement

NOV 2011 – SEP 2021

Head of Marketing & Communications

SYSTECON GROUP

Led global marketing and communications for a B2B technology company specializing in advanced Life Cycle Management solutions. Developed and executed integrated marketing strategies, overseeing brand positioning, digital channels, content and marketing automation to strengthen market presence and support business growth.

Key focus

  • Global marketing & communications strategy
  • Digital strategy, SEO/SEM & CRO
  • Brand management & visual identity
  • Lead generation & marketing automation
  • Content strategy & sales enablement
  • Website management & optimization
  • Internal communications & employer branding
  • Global events & campaign management

JUN 2008 – JUL 2009

Marketing Manager Sweden

ATRADIUS

Managed marketing and communications for the Swedish market within a Nordic organization, combining strategic planning and budget responsibility with hands-on campaign execution. Worked across brand development, website content, email marketing and events to strengthen local market presence.

  • Marketing planning & budget management
  • Brand development & campaign execution
  • Website content & email marketing
  • Employer branding & communications
  • Events & marketing activities

Earlier
experience

Earlier experience spanning project management, corporate events, marketing communications, employer branding and research across international professional services and the public sector. Responsibilities included budget management, CRM implementation, reporting and analysis, stakeholder coordination and delivery of large-scale events and marketing initiatives.

ERNST & YOUNG · UNIVERSUM · VISAVI · EKONOMISTYRNINGSVERKET

I connect strategy with execution, create impact through communication and drive growth with a people-first and data-informed mindset.